Why Restaurants Fail & how an interior designer can help!
Top Reasons Why Restaurants Fail & How An Interior Designer can help!
It’s a well-known fact that most of the restaurants shut down within a year from when they started. No matter how remunerative they seem to be, it’s a daunting task to run restaurants successfully. The above figure might make you wonder why that is? Well, below are some of the reasons as to why restaurants fail:-
Poor Locations and High Rentals
This makes it the number one reason as to why restaurants fail. You might be located too far from the audience you’re planning to target. The other reason might be that your restaurant is perfectly located, but it’s draining you financially to pay the rental cost. In both the scenarios, you will be making a fewer profit and making losses and eventually, it will come down to shutting down the restaurant. To avoid this situation, keep in mind that the rent of your restaurant must not exceed 10% of your total revenue. If there isn’t any similar restaurant in that locality, don’t get all excited. Instead, research why that is and study the area a little by visiting, taking reviews and observing your target audience.
How an interior designer can help?
Here’s where we step in to make the most of the poor location if you’re stuck with it, no matter what the reason.
Make a statement entrance: We help you in designing the entrance in such a way that it attracts most of your target audience. In addition, we design it according to the theme of the restaurant, for a better understanding of the customer.
Lead the way to the restaurant: Billboards & signs can be designed reflecting the decor of the restaurant so that the customer knows what he’s heading for and where the restaurant is. Easier the access to the location, the better. You certainly don’t want a customer entering your restaurant with a negative mood, just because he couldn’t easily find your location.
Disappointing Customer Experience :
This is another very important reason why restaurants fail. Whether your location is great, average or poor, if the customer isn’t satisfied with the overall dining experience- they will not come back. Here ambiance has a great role to play. If the decor isn’t well designed, it can cause major setbacks to your restaurant. The first thing that a customer sees is the designing of the restaurant as they enter.
How an interior designer can help?
You definitely want to give a positive impression to the customers when they enter your restaurant. For that, the interior design of the restaurant should be impeccable. Don’t save on the cost of hiring an interior designer, because what they can do to the space, a layman simply cannot. We decide the theme for you, but if you already have a theme in mind, we work around it and give you the best possible solution which is in your budget and fits in every aspect of the restaurant. Keeping in mind the smallest and the biggest detail,- to the weather, theme, material availability, seating space, accessories, we give you a space that’s customized for you.
As they say, the first impression is the last impression- in this case, quite literally!
Inexperience :
Mostly, the restaurant owners have various designs in their Smartphone’s from various sites and apps, and they try to combine all of those in the restaurant, often missing the point- are they even going with the theme of the restaurant or not. That is one factor why restaurants fail.
How an interior designer can help?
The difference is that once you’ve given your ideas that you have in mind, the interior designer designs the space by incorporating the parts that fit well according to the theme and adds & eliminates the ones that don’t compliment it. Technically drawing every aspect of the restaurant and more so doing it with a professional experience, the result is that you have the space that’s practical, technically sound and beautiful looking. This goes mostly for the first –time restaurant owners.
Unplanned space :
The most taken for granted point is this. It usually looks like, you throw in a couple of tables and chairs & your work in terms of seating arrangement is done. But that’s where most restaurants fail. Planning where and how every single furniture has to be placed in the restaurant is highly crucial. This allows the operations to flow smoothly while the restaurant is running. If not planned with precision, you will have a restaurant failure.
How an interior designer can help?
We help you design everything from furniture plans, elevations, to what flooring to put, electrical plans etc. All drawings are planned on a software precisely. Each and every object is planned & not randomly placed. The paint swatches, upholstery etc is all in sync with the theme. All you have to do is sit back and relax.
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